Gently cleanses curls and scalp, removing heavy product build up while a unique blend of natural butters and oils infuse moisture. Made with pure Shea Butter, Cantu restores your real, authentic beauty. Embrace your curly, coily or wavy hair with Cantu. How to use Wet hair completely. Apply a generous amount to the root and work toward ends. Gently massage scalp to remove build up. Thoroughly rinse with cool water. Follow with Cantu Leave-In Conditioning Repair Cream to extend moisture retention.